![]() ![]() There are, in effect, a small number of thinkers and a large number of doers. It is for the rest of the organization to implement it. The view is that they are in the best position to see the future and create a winning formula. It is invented and formulated by quite a small team of senior executives. For most companies, strategy is a single big bet. One is slower to respond to real time changes, whereas the other is more nimble and adaptive. The lone big bet is still the normįirst is the traditional big bet approach characterized by centralized once a year planning, while the second is a culture of rapid, decentralized experimentation through multiple small bets leading to small wins that compound over time. In their book, Business Experimentation, Rob James and Jules Goddard highlight two approaches to strategy that are diametrically opposite to each other. ![]()
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